Brief

To celebrate the launch of Oman ICT Group’s new commercial identity, ITHCA Group, a prestigious gala event was held at the Royal Opera House Muscat. The event aimed to communicate ITHCA’s forward-thinking vision is focused on youth, innovation, and technological advancement within the Fourth Industrial Revolution.

The brief emphasised showcasing Oman’s commitment to developing national ICT infrastructure and fostering collaboration between public and private sectors, as well as international partners.

Response

Embracing ITHCA’s spirit of innovation, we produced a futuristic 3D projection mapping show that unveiled the new brand in spectacular fashion. To enhance the experience, we also created a virtual band performance that entertained the audience and reinforced the company’s dedication to cutting-edge technology and creativity.

Outcome

The launch event generated widespread attention and acclaim as well as in the national news, successfully positioning ITHCA Group as a forward-thinking, technologically advanced leader in Oman’s ICT sector.

The combination of 3D projection mapping and a virtual band created a memorable and immersive experience, leaving a lasting impression on both local and international stakeholders, and reinforcing the company’s commitment to innovation and collaboration.