Brief

An event marking the official launch of the Nissan and Infiniti brands in Oman under the new partnership with Al Hashar Automotive.

Response

With the event inaugurated by His Highness Sayyid Theyazin bin Haitham Al Said, it needed to be truly memorable. We designed a state-of-the-art 3D projection mapping show for the launch ceremony, creating a 5-minute animated sequence that interacted with and transformed the physical showroom.

The animation revealed and played with the structure of the space, visually narrating the journey of Nissan and Infiniti leading up to their official launch in Oman.

Outcome

The launch event attracted over 300 VIP attendees, including key industry stakeholders and government officials, generating significant media coverage and social media engagement.

The 5-minute projection mapping experience increased dwell time in the showroom by over 40%, ensuring that the Nissan and Infiniti brands made a strong and lasting impression on all attendees.