Brief

Deliver innovative and engaging content for ACER at the London 2012 Olympics, creating a pavilion experience that showcased technology, interactivity, and ACER’s commitment to sustainability and future innovation.

The Experience

Working in collaboration with PICO, we helped develop and visualise the pavilion concept, contributing to the design that secured the project.

The final experience combined multiple immersive elements:

Interactive Visitor Experience
Visitors created personalised digital avatars, allowing them to access games and interactive activations throughout the pavilion - an early example of connected, user-driven experiences at scale.

Immersive Digital Environment
We produced 2D and 3D content for a dynamic LED façade with moving hydraulic panels, creating synchronised wave animations and branded storytelling that drew visitors into the space.

Holographic Theatre Experience
At the centre of the pavilion, a holographic theatre combined live actors, digital doubles, and projected visuals to create an immersive narrative experience exploring ACER’s sustainability and innovation story.

Technology & Approach

This immersive exhibition combined:

• Interactive systems and avatar-based experiences

• Real-time content and digital engagement

• Large-scale LED and projection technologies

• Animation, VFX, and digital storytelling

• Integration of physical and digital environments

Our team of designers, animators, and VFX artists worked closely with partners to deliver a seamless, end-to-end experience from concept through to installation.

Outcome

The ACER Pavilion became one of the most visited and talked-about immersive experiences of the London 2012 Olympics.

• Over 50,000 visitors during the Games

• High levels of interaction, with over 80% of visitors engaging with digital activations

• Strong media coverage and social media engagement

• Reinforced ACER’s positioning as an innovative and future-focused technology brand